 |
"… you came up with unmatched qualified and experienced resources to help us and have also demonstrated a genuine concern for our business issues and constraints."
Large Canadian Telco Operator |
|
|
|
|
Telecommunications
The arrival of IP telephony services and high-speed Internet technology has made the Canadian telecommunications market more complex. Cable companies now crowd into a field that used to be the exclusive domain of telephone companies, while cable's traditional TV services witness new competition from telephone companies. Not surprisingly, this is a market where fierce battles are fought.
Geared to residential and small business customers simultaneously, telecommunications face a growing challenge: how best to track successes and failures on the paramount criteria of customer acquisition and retention.
SQLiaison works with some of Canada's largest telecommunications players. We deploy Business Intelligence solutions for the integration of data from multiple source systems, and our clients get the full picture with a 360-degree view of the customer. Among the benefits, clients can:
- Increase Average Revenue per Unit (ARPU)
- Decrease churn
- Increase marketing campaign efficiency
Overall, Business Intelligence facilitates the decision-making process based on analysis of key performance indicators (KPI).
SQLiaison can help your telecommunications company evaluate the effort, costs and benefits of deploying Business Intelligence solutions to match your specific needs.
|
|
|
