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"You were able to quickly become familiar with our environment and you helped us to develop a clear understanding of our business problems and user requirements for information analysis"
Marketing Director, R&D and
E-Strategy Group,
Multi-National Pharmaceutical Company.
PDF on our Pharma Expertise |
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Pharmaceutical
Canadian pharmaceutical companies face numerous challenges regarding information management. The inevitable need for consolidation between internal and external data puts pressure on information technology to deliver business performance analysis to the business groups. Having access to this consolidated information in the right format, at the right time and to the right individuals is not an option today, it is a necessity.
Here are some pharmaceutical information management examples where Business Intelligence has made a difference:
Sales and Marketing
Business units, facing specific data management challenges, need to consolidate and put into context information required to monitor their own initiatives, combined with actual response from the market. External information is needed in order to evaluate performance and align:
- Sales force;
- Territories;
- Product Launch Schedules;
- Compensation strategies;
- Competitive products analysis;
- CSD analysis (Call Sample Details).
SQLiaison has thorough knowledge of the issues typically encountered in integrating information critical to Territory Management, Performance Analysis and Targeting Activities.
Market Research
Market Research team members need to analyse the following information:
- Sales;
- Claims & Source of Business;
- Market Promotions;
- Product Launch;
- Market Definitions;
- Brand Management for Primary Care, Specialty Care, etc.
Furthermore, for this information to be relevant for analysts, it needs to be detailed and exact. SQLiaison has a unique combination of expertise pertaining to the typical analysis of the market research groups that can help you answer: "How well are our products accepted in the marketplace?"
Regulation
Regulatory bodies, such as the FDA, want pharmaceutical companies to have auditable, traceable and historical information on their drug development activities. Such demands require several sources of information to provide a unified view of compliance activities. Our team has been exposed to challenges for:
- Lab test results reporting;
- Quarantine management;
- Quality Assurance;
- Laboratory Investigation Reporting;
- Manufacturing Investigation Reporting.
These Business Intelligence requirements serve the needs of different user groups such as Finance, Human Resources, Quality Assurance/Control, Technical Services, Production, Supply Chain, Purchasing, etc.
SQLiaison in action
One of the top 5 pharmaceutical companies in Canada was looking for an analytical application to enable its Sales Operations group to effectively gather and deploy information pertaining to product alignment over time and during parallel product launches.
Our experts implemented a solution that allowed the client to save precious time on its data acquisition. We created a historical perspective of the data and were able to provide a unified view of all initiatives. This resulted in better compensation management, sales objectives management and sales activities management, such as measuring the impact of representation activities by therapeutic class by doctor.
SQLiaison offers industry-specific expertise to help research-based or generic pharmaceutical companies. Whether your aim is to evaluate your current Business Intelligence effectiveness or the flexibility of your reporting environments, we stand ready to implement successful Business Intelligence solutions for you.
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